How to Add Users to Your Facebook Page (New Pages Experience)
For many small businesses and creators, the world of Meta Business Manager (Business Portfolio) can feel overwhelming and unnecessary. If all you need is help managing your Facebook Page—posting content, replying to comments, or running basic ads—this simpler method is the best place to start.
This approach lets you add a trusted person directly to your Facebook Page without setting up or accessing Business Manager. It’s quick, straightforward, and ideal for businesses that just want basic collaboration without the complexity of full asset management.
Why Use This Method?
- Simpler for small businesses that do not use Meta Business Manager.
- Grants Page-only access (more limited than Business Portfolio access).
- Fast way to give someone help with posting, messaging, or basic ads.
Steps to Add a User to Your Facebook Page
- Go to your Facebook Page.
- Click Settings.
- Open Page Access.
- Click Add New.
- Search for the person by their Facebook name or email address.
- Select their role (Admin is recommended if they will fully manage the Page).
- Send the invite. The user must accept before access is active.
Role Breakdown
- Admin (Full Control) – Manage all settings, users, ads, and integrations.
- Editor – Create and publish posts, manage content.
- Moderator – Reply to comments and messages.
- Advertiser – Create ads and view insights.
- Analyst – View insights only.
Troubleshooting
If you cannot find the person when searching:
- Try their exact Facebook profile name.
- Try the email address they use to log into Facebook.
- Paste their full Facebook profile URL into the search.
If the user still cannot be found or added, you may need to use the Meta Business Portfolio (Business Manager) method instead, which provides more advanced access control and ownership management.
If you’re feeling overwhelmed managing your Facebook Page alone, this simple access method is a great starting point. Adding a trusted collaborator can take a lot off your plate without forcing you into complex account structures. It’s an easy, effective way to get support while keeping full control of your business presence on Facebook.
Additional Resources
Visit META’s Help Center and view the How to give someone access to a Page help article for more details.